Oyo: OGF empowers young entrepreneurs with digital skills to drive business growth
The Oyo Global Forum OGF during the weekends Empowered Young Entrepreneurs in Oyo with digital skills to drive business growth.
The OGF’s Enterprise Bootcamp ’24 themed “CREATIVE ELEVATION,” provided young entrepreneurs with essential digital skills and practical knowledge aimed at transforming their business strategies for greater growth and visibility.
The one-day program held at Enterprise Republic in Oyo was Designed to empower participants with creative tools and digital marketing strategies, the bootcamp also drew budding small-scale business owners from various industries eager to elevate their brands in an increasingly digital world.
The interactive sessions emphasized content creation, digital marketing, and brand visibility — all crucial skills for today’s competitive marketplace.
The event featured Mr. Adedeji Adeoti, a respected human resources and business growth expert, who guided participants through digital marketing fundamentals, including branding and strategic online promotion.
Mr. Adeoti underscored the importance of building a professional online presence, advising each participant to establish a personal and business website. “In today’s digital age, a strong online presence is essential for brand recognition and customer trust,” he stated.
He navigates how to use popular platforms like LinkedIn, Facebook, Instagram, and TikTok, for brand promotion. Also illustrating how these tools can drive brand engagement and increase customer reach.
However, Participants received hands-on training on content creation, photography, and video editing, equipping them with the ability to produce high-quality promotional material. Using smartphones, they learned techniques for capturing visually compelling images of their products, setting the stage for high-impact digital marketing campaigns.
Video editing training sessions were led using CapCut, a popular video editing app that helps create polished promotional videos. From capturing footage to editing final cuts, participants were trained to design content that not only enhances their brand’s appeal but also aligns with their target audience’s preferences.
The bootcamp included breakout sessions where participants shared their unique business challenges, collaborating with facilitators to brainstorm tailored solutions.
This interactive approach allowed young entrepreneurs to walk away with actionable strategies directly applicable to their businesses. Attendees explored ways to craft engaging content, use branding to attract customers, and establish partnerships that foster growth.
The OGF Enterprise Bootcamp ‘24 has set the foundation for these entrepreneurs to leverage digital skills, propelling their businesses toward sustainable growth and also present certificates of participation to the attendees.
