Ace music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his major challenge with dealing with GenZ artists under his record label.
Speaking in an episode of Who’s In The House podcast, the Mavin Records boss lamented that his major challenge with dealing with GenZ artists is their reluctance to promote their music passionately on their social media pages.
He explained that a lot of Gen Z artists are adamant about flooding their pages with their musical content because they are more concerned about the aesthetics of their social media pages.
Don Jazzy disclosed that the issue sometimes causes disagreement between him and his artists, especially the established ones.
“I fight with my artists all the time because of their reluctance to post their music content on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome,” he lamented.
The music executive urged artists to always showcase their works online at any given opportunity.
