By: Tijani Salako

At the recently concluded one-day summit of the Lagos State Ministry of Tourism, Arts and Culture, industry stakeholders and celebrities urged all platforms launching end-of-year entertainment and December festivities to uphold high tourism standards that could sustain Lagos beyond the seasonal celebration.

The summit, themed “Unlocking the Potential and Opportunities of Lagos Tourism: Collaboration and Partnership for a Greater Lagos,” set the stage for discussions on expanding the city’s tourism and entertainment sector into a year-round economic and cultural driver.

During the panel session, “December in Lagos and Beyond: Expanding Seasonal Tourism into Year-Round Impact,” participants highlighted that Lagos’ tourism and entertainment sector generated over $70 million last December. They stressed the need to replicate this success throughout the year, positioning Lagos as a global tourism destination beyond the peak festive period.

Panelists Keke Hammond, Dare Art Alade, Bizzle Osikoya, and Adedayo Ayoade emphasized that accessible and affordable experiences, streamlined visa processes, and stronger government support are critical measures to attract both local and international visitors.
They also noted that competition plays a key role in elevating service standards, with international best practices and mandatory conformity assessments ensuring that products and services meet global expectations.

Similarly, the second panel, “Hospitality and the Business of Tourism in Lagos,” focused on maintaining and improving service quality across hotels, restaurants, and nightlife venues.

Stakeholders Mr. Joey Nazal, Mr. Chike Ogeah, and Mrs. Morenikeji George-Taylor highlighted the importance of government-approved certifications and hazard certifications for food handling, underscoring that these are essential for building investor confidence and attracting premium hospitality brands as investment opportunities for global hotel chains and luxury services were also discussed.

Panelists noted that talent retention, sustainability practices, and standardised operations are critical to competing with other African destinations. With Lagos’ improved waterways, infrastructure, and coordinated festive programs, the city’s tourism appeal is set to grow significantly.

Stakeholders agreed that collaboration between government agencies and hospitality operators is crucial for creating a sustainable, secure, and world-class tourism ecosystem. From safe streets to certified hotels and vibrant nightlife, Lagos is taking steps to ensure visitors enjoy an unforgettable experience while adhering to international standards.