FIFA has confirmed a record-breaking $1 billion prize fund for the 2025 Club World Cup, which will be held in the United States from June 14 to July 13.
This substantial financial commitment surpasses the prize pools of previous men’s and women’s World Cups, underscoring FIFA’s ambition to elevate club football to a new level.
Although the exact breakdown of the prize distribution remains unclear, FIFA has recently secured major broadcasting and sponsorship deals, signaling strong commercial support for the competition. The governing body expects to generate approximately $2 billion in revenue from the tournament, with all proceeds designated for participating clubs and global club development programs.
FIFA President Gianni Infantino described the revamped Club World Cup as “the pinnacle of club football,” emphasizing its role in fostering financial stability and solidarity within the sport. He also assured that FIFA would reinvest all revenue into clubs rather than retaining any profit.
British streaming service DAZN acquired exclusive global broadcasting rights in December 2023 under a deal reportedly valued at around €1 billion ($1.05 billion). Additionally, FIFA has secured sponsorship agreements with leading global brands, including Coca-Cola, Bank of America, Hisense, and AB InBev, further strengthening the tournament’s financial foundation.
For context, the 2022 men’s World Cup in Qatar had a total prize pool of $440 million, while the 2023 Women’s World Cup in Australia and New Zealand allocated $110 million in winnings. Meanwhile, the new 36-team UEFA Champions League format for the upcoming season is expected to distribute €2.47 billion ($2.66 billion) in prize money, reflecting the growing financial scale of elite club competitions.
Looking ahead, FIFA has already announced plans to introduce a women’s edition of the Club World Cup, set to debut in 2028.
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