Economy

Driving forces behind FirstBank wealth creation through Salary Account

In a move to boost the Loan-to-Deposit Ratio (LDR) of the Central Bank of Nigeria (CBN), First Bank of Nigeria Limited, a subsidiary of FBN Holdings has maintained stronger growth in lending to individual and corporate organizations at a cheaper rate below banking sector threshold.  

In the nine months unaudited result and accounts for period ended September 30, 2021, the banking subsidiary reported 24.1 per cent net customers’ loans and advances to N2.7trillion from N2.2trillion reported in full year ended December 31, 2020.

The chief Executive Officer of FirstBank, Dr. Adesola Adeduntan in a statement maintained that, “ FirstBank’s focus on putting the customers first continues to be a driving force as we keep supporting our customers in meeting their business needs.

“The evidence of this support is reflected in the 24.1 per cent year-till-date growth in the loan book, underpinned by solid risk management practices and from which sustainable good quality earnings are being delivered as asset quality remains firm under control.”

In time past, monthly income earners – especially bank customers – were unable to have quick access to personal loans to meet their immediate financial needs due to the stringent conditions.

Over the years, FirstBank has adopted the strategy of creating opportunities for salary accounts holders to unlock the wealth in their accounts with numerous initiatives introduced to bridge the gap in the access of quick loans.

The CBN had introduced the Know-Your-Customer (KYC), among other policies, to enhance financial inclusion and reduce the incidence of related identity fraud in the banking sector. These have enhanced the capabilities of banks to grant soft loans to customers. 

With these, monthly income earners have access to loans every month with an attractive interest rate, below the stipulated limit which has eased customers with the opportunity to access soft loans (Personal loans) and meet urgent needs.

Personal loans are borrowed money that can be used for large purchases, debt consolidation, emergency expenses, and much more.

These loans are paid back within the period advised in the terms and conditions of the facility. The payback period can be within a month, a couple of months a few years. 

Salary accounts can do more than just receive monthly pay; they have inherent wealth that can be unlocked to help customers achieve dreams as they advance in their careers and be on top of situations at home and work.

 The bank’s salary accounts offer zero opening balance, zero minimum daily operating balance, zero account maintenance charge, First Free Verve or Master Card Issuance and access to consumer loans.

The bank also introduced Personal Loan Against Salary (PLAS), First Advance, and FirstCredit Salary Account designed to meet personal loans demands.

FirstBank’s PLAS

With FirstBank’s PLAS, the salary account holder can access personal loans up to N30 million to pursue capital projects, carry out renovation works on their properties, acquire assets, give their children the best education, and other fulfilling accomplishments. PLAS offers flexible options to top-up and refinance existing loans at competitive rates. 

The product is designed to also help customers meet immediate personal financial obligations such as rent renewals, vacation trips to choice destinations and pay for professional examinations to take their career to the next level. With PLAS, Nigerian salary earners need to be assured of a funding partner in FirstBank to fulfil their dreams. PLAS is available to employees whose salary accounts are domiciled with FirstBank.

FirstAdvance

FirstAdvance is a digital lending solution designed to offer convenient and easy access to cash for payroll customers awaiting payment of their salaries. The product is meant for salary earners whose accounts are domiciled with FirstBank and have received regular salaries in the last six months or more. The maximum amount accessible is N500,000.00, subject to 50 per cent of the net average three months salary, whichever is lower.

The eligible amount is calculated after deducting all other loan obligations to the Bank. This product can be accessed via the Bank’s leading digital channels: FirstMobile and USSD.

The features of FirstAdvance include: Salary account must be domiciled with FirstBank, loan amount of up to 50 per cent of net monthly income, the tenor is 30 days or next payday [whichever comes first]. Repayment is taken immediately salary is received, while a lien is placed on the unfunded account, among others

FirstCredit

The bank also has FirstCredit, a product designed to provide customers with a quick and simple loan to fund their immediate needs.  FirstCredit loans can be accessed from anywhere without visiting the Bank. It involved no documentation or collateral required and all the customer need is a mobile phone or tablet. FirstCredit is easy and convenient as it promotes immediate access to loans to meet needs. It facilitates quick loan requests and disbursal with no physical documentation required nor collateral required. Neither are there hidden charges nor fees. Its features include: the customer’s account must have been operational in FirstBank for at least six months; linkage of the account to a valid BVN is a requirement; primarily details of the account, including phone number and residential address, must be correctly updated and the customer must have a positive credit history and score with Credit Bureaus. The maximum loan amount is N300,000

Others are loan tenor: of 30 days, an interest rate of 10 per cent flat and insurance fee is also taken upfront on loan disbursal. To apply for FirstCredit, customers are to Dial *894#, select Loans, and follow the instructions.

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