Mediareach OMD, a leading media agency network in West and Central Africa, has launched the 2024 edition of its Media Facts Book, a comprehensive reference guide that provides in-depth media and marketing insights across 23 countries in the region.
The annual publication serves as an authoritative review of media activities and advertising trends across African markets, offering valuable data for marketers, advertisers, and communication professionals seeking reliable information for strategic decision-making.
Since its inception in 2001, the Media Facts Book has remained the only publication of its kind in West and Central Africa, widely regarded as a trusted source of data on the continent’s fast-evolving media landscape.
The 2024 edition presents updated analyses on media consumption patterns, advertising expenditure, audience behaviour, digital transformation, and economic indicators influencing media growth across the region.
Speaking during the launch, Mr. Stephen Onaivi, Managing Director of mediareach OMD (West and Central Africa), said the publication underscores the company’s long-standing commitment to supporting evidence-based marketing and communication strategies.
“At mediareach OMD, our commitment has always been to provide data-driven insights that empower brands and businesses to make informed decisions,” Onaivi stated. “The 2024 Media Facts Book goes beyond statistics. It tells the story of a vibrant, evolving media ecosystem across our region.”
According to the company, the publication reflects its mission to bridge local market realities with global best practices, offering a holistic view of the opportunities and challenges shaping media and advertising in Africa.
The 2024 Media Facts Book is now available for partners, clients, and industry stakeholders, and can be purchased through mediareach OMD offices and authorized distribution channels.