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‘Carry my wife like that again and you’re done’; Lateef Adedimeji’s quiet threat turns viral moment into question of masculinity

 

A lighthearted clip from the Lagos premiere of Healing has blown up into a culture-war-sized debate, and Nollywood star Lateef Adedimeji is at the eye of it. In the viral video, actress Mo Bimpe is hoisted off the ground by two male guests while laughing, then Lateef, who was nearby, turns, approaches them with a stern look, and the moment cuts to social media meltdown.

What could have been a five-second laugh has been stretched into competing narratives: possessive husband vs. playful friends; staged PR moment vs. genuine upset; modern romance vs. old-school macho energy.

Lateef later tried to cool things down, insisting the men were friends, the moment was playful and joyful, and the clip was “taken out of context.” He even joked that anyone who repeats the stunt would be “in trouble”, a line that landed like a wink and a warning: affectionate protector or performative alpha?

Lateef’s follow-up caption, calling the night “fun, exciting and uplifting” and tagging the friends while warning them playfully, adds another layer: he reframed it as inside-joke family business, not scandal. That move calms the waters for many fans but will also convince critics that the industry can weaponize affection to neutralize accountability.

In short: a three-second move at a movie premiere turned into a social litmus test. Is this modern married life, protective, performative, or patriarchal? Is it harmless behind-the-scenes banter, or manufactured content serving celebrity optics?

Either way, the clip did what clips do: it exposed cultural seams. Whether Lateef’s reaction was a valid guard of his marriage or an old trope repackaged for clicks depends on who’s watching, and who gets to tell the story next.

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