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Fashion Fusion Africa: Weaving Africa’s story through style, culture

By: Goodluck E. Adubazi, Abuja.

The Convener of Fashion Fusion Africa, Mr. Obinna Obitaris, has hailed the annual fashion event as a groundbreaking platform celebrating the continent’s creative diversity and textile heritage through fashion, storytelling, and inclusivity.

Speaking to journalists at the Afreximbank Towers in Abuja, Obitaris explained that the initiative—organized in partnership with Outbox Care Initiative—was designed to merge creativity, entertainment, and lifestyle into a single immersive experience.

This year’s edition, themed “Fables Through Fabrics,” aims to tell Africa’s rich and vibrant stories through indigenous textiles such as Aso Oke from the West, tie-dye from the North, and iconic ankara and kente fabrics from across the continent.

“The idea behind Fashion Fusion Africa is to tell our story through fabrics made by Africans for Africans,” Obitaris said. “It’s time for the world to celebrate African craftsmanship and creativity.”

Beyond the Runway: Fashion Fusion Africa Champions Local Industry and Inclusion

Obitaris emphasized that Fashion Fusion Africa is not just about fashion—it’s about empowerment, representation, and economic growth. The event, he noted, brings together designers, illustrators, textile makers, and models from across Africa and the diaspora to showcase their artistry and inspire the next generation of creators.

“We’re tired of seeing our products exported and resold abroad for huge profits,” Obitaris stated passionately. “This platform is about creating local opportunities, building industries, and providing jobs.”

The 2025 showcase features over 48 designers from Nigeria, Ghana, Kenya, South Africa, the United Kingdom, and the United States, each presenting collections that fuse traditional craftsmanship with modern design.

Breaking Barriers: Fashion Fusion Africa 2025 Embraces Inclusivity on the Runway

In a move that underscores the event’s dedication to diversity and representation, Fashion Fusion Africa 2025 will feature the first-ever autistic model on its runway, alongside models with vitiligo and albinism.

This is an inclusive platform that gives everyone—regardless of background or condition—a chance to shine,” Obitaris revealed. “Fashion Fusion Africa is not just a show; it’s a movement uniting creativity, industry, and opportunity.”

With its fusion of culture, craftsmanship, and compassion, Fashion Fusion Africa continues to redefine how the world sees African fashion—bold, beautiful, and boundless.

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